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What kind of marketer is ah!?

If you're looking for a marketer that takes time to get to know what you do, who will say what works and what doesn't, then you're in the right place 😊💡🎯.

I love working with people. Yes, brands, businesses and organisations, but most of all, the people who run them.

The strategy work I do is like a marketing and communications journey. The bit I enjoy the most is empowering you with solutions and the tools to amplify your marketing and communications results through my recommendations and design work. I research, develop and collate award-winning strategies to identify, target and resonate with your ideal customers.

I enjoy nailing a client brief and seeing my recommendations getting great results, but what I find joyful is my work's impact on positive change both locally and globally.

Marketing for good

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​Here's a list of things that make me tick, in no particular order:  

  • Developing impactful marketing, communications and social media strategies and campaign concepts

  • Brand reputation and crisis management

  • Developing and designing bespoke and consistent brand identities

  • Aligning client and stakeholder engagement (targeting and engaging audiences)

  • Working with changemakers (media training, press interview preparation and PR strategy)

 

I have been building ah! Marketing for nearly five years (wow!), my work portfolio has impacted my clients across diverse industries in the UK, USA, the Caribbean, and beyond.

As marketers, we have the power to use our skills and knowledge for the greater good. I want to do more than promote products or services; I want my work to inspire and help create meaningful positive social change, raising awareness of anti-racism and gender equality.

As well as my consultancy work, I work with two initiatives that I have co-founded with some truly incredible humans. The Be Foundation (Barbuda) and Be That Change (London) both have positive social change at the heart of the work we do, and I feel proud to be a part of them.

The ah! story 

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I was born and bred in Leicester, UK, and after finishing college, I spent several years working in the civil service, where I realised the importance of education. So I burnt the midnight oil at night school to retake my A-Levels whilst working and earned a place on an elite BA Hons course studying Media, Culture and Society where Cultural Studies was born in the UK Civil Rights movement of the 1960s. I packed myself off to Birmingham University as a 'mature student' at the ripe old age of 23. I have always been captivated by the media and the power of great messaging.

After graduating, ITV offered me an internship at their iconic London Studios on the London Southbank, where I started my decade long career in TV production. Funny to think that I had pictured shooting cutting-edge documentaries but instead found myself in the glitz and glamour of Saturday night TV, working on big audience entertainment shows like Blind Date, Big Brother and Comic Relief; I embraced the opportunity with both hands, often pinching myself.

After working behind the camera, starting as a production secretary progressing to a producer for the BBC, Sky, ITV, Channel 4 and Channel 5, I began to crave a need to focus my creative skills in other ways and marketing ticked all the right boxes. My marketing debut was as a Projects, Communications and Marketing Manager in a high achieving secondary school in one of Londons most disadvantaged borough's Newham. I experienced some of the most rewarding moments of my working life with those young people. When I was made redundant, it rocked my world, but on the flip side, it allowed me to set up my marketing consultancy, and I have never looked back.

Working in digital marketing means you always need to be learning, so I qualified as a Social Media Associate and, more recently, completed the fantastic Business and Marketing Coach Ruth Gilbey's Online Business Blueprint Course. I am a founding member of her Online Business Collective, which means I have access to a supportive and knowledgeable group of digital marketing experts and business owners who have limitless experience in every imaginable industry; I call them my virtual colleagues, and we have lots of epic virtual watercooler moments!

 

If you are interested in seeing what my clients have to say about working with me, take a look HERE.  

Now that you know more about me let's see how we can work together.

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